Posts Tagged ‘Conversion’

Improving Online Conversion – 3 Assurances Needed for Improving Online Sales

Todays online shopper is smarter, and increasingly cautious. They realizethat a website without credentials, support, and security can put them at risk. And you can’t blame them. Internet fraud is on a tremendous increase, and now legitimate online business are paying for it. As a website owner, trust is one of greatest assets you could possibly have. You see, If your customers trust you they will buy from you, and the more trust and credibility your website has, the more sales you will make. TRUST = CONVERSION = MORE SALESA recent survey has shown your visitors have 3 major concerns. . . 1. Is my personal information safe and secure? (88% of Internet users surveyed, viewed this as “Very Important”) 2. Can I Trust the site and the information on it? (81% of Internet users surveyed, viewed this as “Very Important”) 3. Does the site have a good Privacy Policy? (76% of Internet users surveyed, viewed this as “Very Important”) So how do you provide your visitors with the assurance of SECURITY, your IDENTITY, and their PRIVACY?Well, 95% of those surveyed said they want access to a websites:Email address, street address, and phone number. This will help them relax about buying from you, but you could also try using. . . 1. Association marks, qualifications and certifications 2. Awards 3. Case studies and testimonials (these should always include the full name, general residence location, or business of participants) 4. Avoid exaggeration and hype 5. displaying reprints PR articles and media comments 6. And Photos of your premises However, the most effective, fastest and easiest way to gain your visitors trust is by adding 3rd Party Website Verification Seals to your site. Trust seals are the ultimate for increasing the credibility and persuasive power of your website. Other strategies can be reassuring, but unlike website verification seals, they cannot absolutely guarantee results. Your visitors know instantly, without having to research your site first that you are safe to buy from. While 3rd Party verification seals have proven to outperform any other conversion improving strategy, not just any website verification service will do. A trusted and recognized site seal will improve your online conversion more than a little-known verification service. HackerSafe, Better Business Bureau, ControlScan, Verisin, Truste, and TrustGuard are all of the most recognized and trusted website verification services. The trust seal service you choose however, can greatly differ your results. Some can improve your online sales far more than others can. To compare website verification services and to reveal which one canguarantee to improve your online sales so effectively, professionally,and confidently, that they would offer double your money back! – See Service Comparison Page.

3rd Party Website Verification Services – the Ultimate Online Conversion Strategy and Solution?

The average Websites conversion rate is far below it’s potential. Because the number of fraudulent businesses around is on a dramatic increase, and it’s no secret. Todays online shopper has wised up to this and the statistics show it. Todays online shoppers, including myself, realize that a website without credentials, support, and security can put them at risk. And it makes sense, if your visitor trusts you, he will buy from you. Third party website verification services have proven to be the easiest and most effective way of increasing your greatest asset – TRUST. Some will even guarantee to boost your conversion rate by 15%. Displaying trust seals on your website provides instant, visual assurance that your site is credible, safe, and trustworthy. Trust seals quickly assure your visitors that. . . 1. Your website is secure (your potential customers want to know that their personal information is safe and secure. 88% of internet users surveyed, viewed this as “Very Important”)2. You have a legitimate Business (your potential customers want to know if they can trust the site and the information on it. 81% of internet users surveyed, viewed this as “Very Important”)3. You respect their privacy (your potential customers also want to know if you have a good privacy policy. 76% of Internet users surveyed, viewed this as “Very Important”)Does it matter which website verification you choose? Hugely! They all produce similar results, but prices can range from $300 a year, to more than $4000 a year. Each trust seal service specialize in different aspects of your site, covering your visitors 3 major concerns above. 1. Security seals2. business seals3. privacy sealsThe trust seal that will suit your site best depends on what you’re selling. For example, a mortgage lead company would likely see a conversion rise with with a privacy seal. But a camera company would probably get the most benefit from a security seal. So if you are only going to get 1 type of seal, you will want to choose the website verification service that specializes in the the seal you need. HackerSafe specializes in Security seals, TRUSTe specialize in privacy seals, and BBB in business identity seals. However having assurances in all areas has proven to give maximum conversion. But instead of buying all 3 seals separately, companies like ControlScan and TrustGuard have created Multi-Seal-packages for the highest level of trust possible at a fraction of the price. At the end of the day, any reliable trust seal is better than none. According to the fireclick index, the average website has a conversion rate of less than 2%. But trust seal services have proved to increase your website conversion by and average of 14%. A website not providing it’s visitors with the necessary assurance (3rd party website verification seals specifically) is missing out on a huge amount of potential customers and sales. To make it simple, and to see for yourself which trust seal is going to convert that skeptical 72% of your website visitors to customers, See Service Comparison Page at – http://bestservice. wordpress. com/